BORN AND RAISED IN SAN JUAN, PUERTO RICO, LUIS MAJORED IN SOCIOLOGY AND PHOTOJOURNALISM. RIGHT AFTER GRADUATING HE BEGAN WORKING AS A PHOTOJOURNALIST FOR PRIMERA HORA AND EL NUEVO DIA, LOCAL NEWSPAPERS. IN ORDER TO WIDEN HIS SCOPE ON PHOTOGRAPHY AND RELATED ARTS HE EMBARKED TO MADRID TO STUDY FILM EDITING. LUIS THEN MOVED TO LONDON WHERE HE WORKED FOR OVER THREE YEARS IN THE CAMERA DEPARTMENT AS A CLAPPER LOADER AND FOCUS PULLER, MAINLY ON MUSIC VIDEOS AND TV COMMERCIALS FOR A NUMBER OF PRODUCTION COMPANIES THAT INCLUDE B.B.C., RIDLEY SCOTT ASSOCIATES, BLACK DOG FILMS, PAUL WEILAND, DRAW PICTURES, COPS & ROBBERS AND BLINK.
UPON HIS RETURN TO SPAIN, LUIS ESTABLISHED A PHOTOGRAPHY STUDIO THAT TENDED TO LOCAL AND INTERNATIONAL CLIENTS ON A REGULAR BASIS SUCH AS HOLA, NUEVO ESTILO, WOMAN, VANIDADES, DIAGEO, TELEFÓNICA, ROOMMATE HOTELS, UNICAJA, YOUNG AND RUBICAM AND ATLANTIC RECORDS AMONG OTHERS. LUIS IS CURRENTLY LIVING BETWEEN MIAMI AND SAN JUAN, BUT OPEN FOR BUSINESS EVERYWHERE.